Love your Parents campaign for Alzheiemer’s Indonesia

Our latest ideas for Alzheimer’s Indonesia is for ‘Love your Parents’ campaign.  Working together with creative and production team in Jakarta, Indonesia.

The campaign is collaborating with Slank, the number 1 music band in Indonesia with hundred thousands of fans around Indonesia and the world.

Slank is well known as family band, along their love to their ‘goose’ mother Bunda Iffet whose always beside them in ups and downs moments.

With this video campaign spreading in social media as organic medium helps the message spreading fast.


Client: Alzheimer Indonesia

Agency: NeMu (Jakarta – Groningen)

Slank: Bim-Bim, Kaka, Ridho, Ivan, Ridho, Renny and Bunda Iffet

Slank Team: Shanty

Creative Director: Amalia Fonk-Utomo

Script – Copywriter: Millaty Ismail

Alzi’s Production Team: Shinta Prowit & Tuty Sunardi

Supervisor: DY Suharya

Director: Johar Prayudhi

Videographer: Dipa Mulya

Editor: Afan Febri

Live Longer Well Concert 2017


NeMu invent, arrange and coordinate this first event in Groningen, The Netherlands.

This pro-bono projects covered from ideas, promotion offline and online materials, volunteers recruiting-coordinating, to venue – catering – artist arrangement.

For the first time. Indonesian Bands play in Groningen!
In this Live Longer Well Benefit Concert, enjoy the new rising star blues band The Bright Size Trio from Yogyakarta. After winning many music festivals in Indonesia now they are on tour in Europe and we are lucky to have them here!
and in the mood for folk blues rock’n’roll? Aray Daulay from Bali also in the house. This will have you moving your feet to the beat or shaking your head in disbelief.
Adding to the two bands from Indonesia, we also have Indonesia Top 40 band Euronesia from Utrecht for classic tunes and Srikandi Dance Groep from Groningen for traditional Indonesia touch in our line up. Not to forget Indonesian food is in the house!

Adding value to this gig, this is a benefit concert is for Alzheimer Indonesia Foundation, to support living well longer for seniors and people with dementia in Indonesia in this September World Alzheimer Month.
All in one! Let’s sing, dance, have fun and donate!

Team Groningen, The Netherlands:
Chairperson: Amalia Fonk-Utomo
Floor Manager: Sindhu Annawati
Assistant Floor Manager: Ria Purnamasari
MC: Anggi Prasasti
Catering: Elvira, Eny Hermawanti & Natalia Indriana
Photography: Titik Wahyuni
Tickets: Harm-Jan Fonk
Artist Management: Intanzari Pabulo
Artist: The Bright Size Trio, Aray Daulay, Srikandi Dansgroep & Euronesia
Venue: Simplon Poppodium
Concept Idea & EO: NeMu